Murray Matravers often starts songwriting with a title, a method inspired by Gary Barlow's approach. His band Easy Life achieved success with two consecutive No. 2 albums but faced a trademark lawsuit from easyGroup, leading to potential financial ruin. Initially, they considered fighting the lawsuit but chose to rebrand instead, fearing the financial and emotional toll of years spent in legal battles. The lawsuit halted their performances for 18 months, significantly impacting their career.
Murray Matravers emphasizes the importance of song titles as a creative tactic he adopted from Gary Barlow, keeping a collection in his Notes app.
Despite flourishing with two No. 2 albums, Easy Life faced a trademark lawsuit from easyGroup, leading to a significant career halt and stress.
Though initially considering a legal fight against easyGroup, the band recognized the risks involved and ultimately chose to rebrand to Hard Life.
The legal struggle caused Easy Life to not perform for 18 months, illustrating the deep financial and creative impact of the lawsuit.
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