"[Swift] had a much bigger impact on Hyatt than the Olympics in Paris did," Hoplamazian said, emphasizing the substantial economic effects of the Eras Tour on hotel bookings.
"There is a Taylor Swift effect because it was cheaper to go take a flight to Europe and see Taylor Swift than it was to get tickets sometimes for the concerts in the United States," Hoplamazian remarked.
Hoplamazian's insight reflects not only the unforeseen demand generated by Swift's tour, but also raises questions about the potential for other pop culture events to influence hospitality revenue.
The phenomenon indicates a growing trend where concert tours can rival major sporting events in terms of economic impact for hospitality companies as noted during the Bank of America conference.
[
Collection
]
[
|
...
]