Taylor Swift fans help boost footfall at Wembley Park station
Wembley Park Underground Station experienced an 18.2% rise in exits compared to pre-pandemic levels, attributed to major events this summer.
Businesses that benefit from TIFF say their numbers are improving | CBC News
The Toronto International Film Festival revitalizes local businesses, enhancing engagement and economic growth post-COVID challenges.
Local businesses benefit as TIFF attracts global audiences, boosting demand and visibility.
Taylor Swift's Tour Benefitted One Hotel More Than the Olympics
Taylor Swift's Eras Tour has generated more hotel bookings for Hyatt than the 2024 Summer Olympics in Paris.
The Eras Tour is reshaping travel plans with fans choosing international concerts over inflated domestic ticket prices.
Boosting Revenue During Cultural Events: A New Era for Travel Marketing?
Taylor Swift's Eras Tour boosts hotel revenues by over 7% on average in U.S. cities.
Combining travel with events, like concerts, is a growing trend post-pandemic, creating opportunities for travel marketers to enhance visibility and capture demand.