Spotify announced Reserved, a ticketing initiative that lets an artist’s most dedicated fans secure up to two tickets during a limited pre-sale window before general public sales. The program launches in the US this summer and expands to additional markets afterward. Eligibility is determined by listener activity on Spotify, including streams, shares, and other signals, combined with verification measures intended to limit bots and scalpers. Users receive access through email and in-app notifications and typically have about 24 hours to complete purchases through a ticketing partner. Not all fans receive offers because availability depends on artist demand, tour size, and location. Reserved builds on Spotify’s concert discovery and ticketing tools and partnerships with ticketing providers.
"Spotify has announced "Reserved," a new initiative designed to help an artist's most dedicated fans secure tickets before they go on sale to the general public. The rollout, which launches this summer in the US before expanding to additional markets, will allow Spotify to identify an artist's most dedicated fans and reserve up to two tickets for them during a limited pre-sale window."
"According to the company, eligibility will be determined by activity on the platform, including streams, shares, and other signals, coupled with verification measures to limit bots and scalpers. When the program starts up, users will receive access through email and in-app notifications and will typically have around 24 hours to complete their purchase through a ticketing partner."
"Spotify noted that not every fan will receive an offer, citing limited availability based on artist demand, tour size and location. Rather than relying on fan club codes or traditional pre-sales, Reserved is built around listener activity within Spotify itself, turning streaming behavior into ticketing priority."
"The move marks Spotify's latest expansion into the live music space amid growing frustration surrounding modern ticket buying, where high-demand concerts are often dominated by inventory, resale markups and scalpers. Spotify has steadily pushed deeper into concert discovery and ticketing with tools like Concerts Near You and Venue Search."
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