Kendrick Lamar will headline the Apple Music Super Bowl Halftime Show in New Orleans on Feb. 9, marking a significant moment for hip-hop in mainstream sports.
Lamar stated, 'Rap music is still the most impactful genre to date, and I'll be there to remind the world why. They got the right one.'
Jay-Z praised Lamar as a once-in-a-generation artist, noting that his work transcends music and he has an unparalleled ability to define and influence global culture.
Roc Nation and Emmy-winning producer Jesse Collins will co-executive produce Lamar’s performance, with creative direction from pgLang, amplifying the anticipated impact of the show.
Collection
[
|
...
]