Digital audio advertising has surged in the first half of 2024, capturing 65% of total national audio ad spending, reflecting a significant shift in market strategy.
According to Inside Radio, digital audio investment has risen by 17% while traditional broadcast investment has fallen by the same percentage among national buyers.
Fred Jacobs of Jacobs Media calls Nielsen's new calculation method for radio listenership a "game-changer," proposing a reduction in minimum listening time from five to three minutes that could boost ratings.
Jacobs highlights that under Nielsen's revised standard, recalculated numbers could result in an astonishing 26% average AQH increase for radio's total listening population.
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