Paul Riismandel is Chief Insights Officer and Partner at Signal Hill Insights.This guest column was originally published on the Signal Hill Insights blog.You may be reading this because you've heard the term "brand lift" and are looking to understand more about what it is, how it works, and what it measures.
#performance #relationship #necessarily #association #surprisingly #effectiveness #marketplace #supermarket #target-market
[
add
]
[
|
|
...
]