On January 16, OK Go debuted their new song and music video "A Stone Only Rolls Downhill," featuring a unique production using 64 iPhones. The video has garnered attention for its visual creativity, displaying the band in colorful outfits alongside a choreographed performance. While some media outlets acknowledged the music, most focused on the innovative video format, reflecting OK Go's history of groundbreaking visual content. Known for their viral success in the 2000s, the band continues to blend inventive videos with their music, drawing comparisons to their past hits.
"If Nirvana ushered in the grunge generation, it seemed like OK Go ushered in playing videos on the Internet," director Samuel Bayer explained.
"OK Go's new music video is 64 phones of pure joy," highlighted by Fast Company, emphasizing the visual and emotional impact of the band's latest release.
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