Instagram's new Music on Profile feature allows users to personalize their profile with a 30-second song clip, enhancing user expression and engagement.
By collaborating with Sabrina Carpenter for this launch, Instagram not only promotes her music but also provides a unique platform for artists to connect with fans.
The feature aims to create a MySpace-like nostalgia, giving users a way to share their favorite songs while driving engagement and interaction on the platform.
As Instagram encroaches on the music space previously dominated by TikTok, its new initiatives suggest an ambition to be a key player in music discovery.
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