Gomez’s Rare Beauty brand, valued at over $2 billion, contributes more than 80% to her wealth, showcasing how celebrity influence can drive business success.
According to a beauty industry expert, 'I was not surprised by the price tag, as it's a healthy brand with loved products,' confirming the strong market position of Rare Beauty.
Launched in 2020, Rare Beauty has become a known entity in the cosmetics market, growing beyond just support from Gomez's fans to attracting a wider customer base.
Social media's impact on makeup brands is significant, as noted by a veteran industry analyst: 'Makeup brands are driven by social media,' emphasizing Rare Beauty's online success.
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