fromRetail Brew
6 days agoSydney Sweeney's Syrn has already attracted controversy, but can it be a brand that lasts?
So you could be like, 'I hate her because of the American Eagle,' or you love her because of the American Eagle, but no matter what, you're talking about her. For a brand launch, that's always a good thing. Controversy and craziness and all that kind of stuff is good for initial curiosity.
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