A U.S.-based IP company has entered a partnership with Khalifa Kush, the leading celebrity cannabis brand founded by Wiz Khalifa. This collaboration aims to reshape the global narrative surrounding wellness while furthering the destigmatization of cannabis. Key figures from Khalifa Kush, DJ Saul and Tim Hunkele, will provide advisory support as the newly launched Weed brand expands through strategic licensing. With significant investments in intellectual property, product development, and AI technologies over the past years, Weed aims to create a resonance across various industries with its offerings.
This partnership unlocks new avenues to further destigmatize weed - at a pivotal moment in the industry's evolution, said DJ Saul, CEO of Khalifa Kush.
We could not be more excited about our partnership with Khalifa Kush and their team. Launching a global well-being brand that is literally named Weed deserves to have a partnership with the world's best in the "weed" business, says Darin Phillips, CEO of Weed.
The leadership at Khalifa Kush, along with Wiz himself, have a longstanding reputation of excellence. We could not be more excited about this journey together! says Darin Phillips, CEO of Weed.
Over the past five years, the Weed team has directed millions of dollars towards intellectual-property acquisition, product development, Web3, and AI.
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