How Caitlin Covington made 'Christian Girl Autumn' an annual tradition
Briefly

Caitlin Covington has masterfully capitalized on the "Christian Girl Autumn" meme, turning what began as a satirical joke into a lucrative branding opportunity.
Now each year, "Christian Girl Autumn" returns with a fresh viral flair, demonstrating that even in fast-paced social media, some trends can maintain lasting appeal.
Read at Fast Company
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