Beyonce's country rebrand offers a masterclass in entering new categories
Briefly

Throughout her epic Renaissance Tour last year, she wore over 148 costumes representing local designers from each city she performed in. A feat of logistics, yes, but more importantly, a bold statement of support for creatives within the fashion industry.
In true Beyonce style, Texas Hold Em' went to number one in Billboard's Hot Country Songs chart, making her the first Black woman in modern music history to do so. And in case you need reminders of how enduring her career success has been, the song also topped Billboard's Hot 100 chart.
Read at www.thedrum.com
[
add
]
[
|
|
]