YouTube has unveiled a new subscription plan called Premium Lite, offering users reduced ads for $8 a month in the US, down from the $14 charged for Premium. This plan will roll out in other pilot markets soon. While most video content will be ad-free, music videos and Shorts will still display ads. YouTube aims to cater to viewers wanting an ad-free experience without music and sees this plan as a way to generate additional revenue for creators.
YouTube's new Premium Lite subscription offers an affordable ad-reduced viewing option for users who desire some ad-free experience without requiring access to music.
The introduction of Premium Lite is a response to user feedback, providing viewers with more choices and an additional revenue stream for creators.
With Premium Lite, users will see ads on music and music videos, as well as during browsing and searching, differentiating it from the full Premium plan.
YouTube plans to expand the Premium Lite subscription globally while continuously exploring ways to enhance its subscription services for users and creators.
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