YouTube Shorts is a mobile-optimized vertical video format introduced by YouTube to compete with other popular short-form platforms. With 73 percent of users preferring short videos for learning about products, YouTube Shorts taps into this trend. The format offers creators numerous benefits including an average of 15 billion views per day, a new audience discovery channel, and an opportunity to transition into YouTube's longer-form content. Users can easily repurpose existing short-form videos for Shorts, making it accessible for brands and creators alike.
YouTube Shorts are a new vertical video format optimized for mobile - YouTube's answer to short-form content. If you already create short-form video content on TikTok and Instagram, then getting started with Shorts should be easy.
Shorts get an average of 15 billion views per day across the world, providing a new channel for your audience to discover your content.
If you're looking to become a creator on the platform, YouTube Shorts can ease you into YouTube and help build an audience while you figure out your strategy for long-form video.
73 percent of people prefer to watch a short video when learning about a new product or service, underscoring the shift in content consumption preferences.
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