YouTube has updated its logo color from a pure red to a softer pinkish hue to align with user feedback and modern design principles. The previous red was seen as outdated and problematic, causing issues like screen rendering and TV burn-in. Aiming for a more welcoming and engaging aesthetic, the design team chose a mellow shade and introduced a red-to-magenta gradient. This subtle change keeps YouTube's core visual identifier intact while ensuring the color's impact is not diluted by excessive usage throughout the platform.
The old red had other technical problems, too, like rendering orange on some screens and causing a burn-in effect on TVs.
"Red is synonymous with YouTube, but if it's used everywhere, its power is diluted," said visual design lead Amy Yip.
Designers also implemented a new red-to-magenta gradient and were mindful of how often red appears on the site.
To pick the new red, which began appearing on the site several months ago, YouTube's design team looked for colors that fit the company's creative principles.
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