Netflix is implementing a significant redesign of its TV user interface to improve user engagement and reduce time spent selecting content. This upgrade features a cleaner look with larger tiles displaying contextual details about films and shows, such as their popularity and latest updates. With an aim to adapt to a wider range of entertainment, including live events and gaming, the update promises smoother animations and emphasizes live content visibility. Netflix believes these changes will facilitate a faster and more intuitive way for viewers to discover what to watch next.
Our redesigned TV home page is simpler, more intuitive and better represents the breadth of entertainment on Netflix today.
The aim here, as has long been a goal for Netflix, is to help you find something you want to watch faster.
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