Instagram Experiments with Full-Screen Mode for Immersive Reels Viewing - Lindsey Gamble
Briefly

Instagram's introduction of Full-Screen mode enhances the user experience by allowing for clearer and more immersive viewing of Reels, akin to TikTok's Clear Mode.
By optimizing the Reels format for vertical mobile viewing, Instagram acknowledges the trend of vertical content creation, ensuring users can watch without distractions.
The forthcoming vertical profile grid indicates Instagram's commitment to adapting its layout and features to increasingly align with users' content consumption habits today.
This move demonstrates Instagram’s strategy to reclaim user attention by maximizing the use of mobile screen space for more engaging content.
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