Canalys and Counterpoint Research released contrasting 2024 smartphone shipment figures for China. Canalys reports vivo as the leading brand with a 17.8% market share, and Huawei in second with 16.3%. Notably, Counterpoint places Xiaomi third at 15.7%, with Apple following closely at 15.5%. Huawei exhibited growth of 36.4% year-over-year according to Counterpoint, while Apple saw the largest decline of 12.6%. In Q4, Counterpoint noted Huawei’s significant lead at 18.1%, while Apple slipped to third with 17.1%.
Either way, vivo led in shipments for the full year - that's pretty much a given at this point.
Xiaomi wasn't even in Canalys' Top 5, so we're not sure what's going on here.
According to CR, Huawei grew the most compared to 2023 at 36.4%, followed by Xiaomi with 10.2% and vivo with 7%.
All the other brands shipped less units than in 2023, with Apple falling the hardest (12.6%).
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