Cash App has introduced an impressive new brand design portal that transforms traditional style guides into an interactive and enjoyable experience. The portal provides comprehensive information on logos, color palettes, typography, and illustrations while encouraging creative freedom for designers. Unlike previous branding efforts, this initiative embraces a modern aesthetic through engaging elements, such as motion design and collectible-style icons. This approach allows designers to explore metaphorical representations and experiment with brand assets, refreshing the overall identity of Cash App.
Rarely have I seen a brand portal that's actually fun to read and explore. Cash App's new brand design portal presents brand assets engagingly.
The new brand guidelines website from Cash App allows for a lot of freedom in design, encouraging experimentation and novelty in typography and illustration.
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