Roku is currently testing a feature in which video ads autoplay before users access the Roku OS home screen. Reports from users on social media indicate they have encountered this feature, with one user mentioning an unskippable ad for the movie Moana 2. Roku confirmed that these ads are part of a trial and not a permanent change. A company spokesperson stated that Roku's business strategy involves ongoing testing to enhance user experience while exploring new promotional methods, though details about possible permanent adoption or user feedback were not provided.
When reached for comment, a Roku spokesperson shared a company statement that confirms that the autoplaying ads are expected behavior but not a permanent part of Roku OS currently.
Roku's representative said that Roku's business 'has and will always require continuous testing and innovation across design, navigation, content, and our first-rate advertising products.'
Multiple apparent users reported seeing an ad for the movie Moana 2.
Roku claimed, it was just trying the ad capability out.
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