Apple is shifting its AppleCare+ service to a subscription-only model, phasing out fixed-term plans, which will only be available on Apple's website for a limited time. This change has been reported by Mark Gurman and aligns with Apple's goal to enhance profitability and pricing flexibility. Currently, while AppleCare covers hardware defects and offers support, AppleCare+ includes accidental damage and theft coverage. The subscription costs $13.99 monthly for comprehensive protection, reflecting a strategic move toward more recurring revenue rather than one-time payments.
Apple has made a strategic decision to transition AppleCare+ from a fixed-term plan to a subscription-only model, enhancing profitability and flexibility.
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