Apple's consistent performance in the US smartphone market, maintaining a 53% share for three consecutive quarters, reflects its strong customer loyalty and product appeal.
Samsung's decline from a peak 31% market share to 23% signifies a challenging environment, impacted by fierce competition and shifting consumer preferences.
Lenovo/Motorola saw a significant increase in shipments, up 21% year-on-year, primarily driven by strong sales of the Moto G Play 2024, indicating potential for growth.
The overall smartphone market decreased 6% in Q3 2024 compared to Q3 2023, highlighting a general downturn in consumer demand for smartphones.
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