In Q3 2024, Apple's market share in China declined as vivo surpassed it. Huawei and Xiaomi also showed significant shipment increases, highlighting a tightening market.
Vivo's strategy of covering multiple price ranges attracted various consumers, while Apple struggled to maintain its previous year’s results amidst increasing competition.
IDC reported that premium device shipments between $400-$600 dropped to 6.6%, contrasting with the surge in devices priced above $600, which reached nearly 30%.
Huawei led the foldable smartphone market with 41% share, followed by Honor at 21.9%, indicating strong consumer interest in this emerging category.
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