Meta Announces New Partnership with UFC
Briefly

Meta has entered into a new partnership with the UFC, becoming its official fan technology partner. This multimillion-dollar deal aims to bring exclusive content to various Meta platforms, including AI technology, glasses, and social media applications like Facebook and Instagram. One significant aspect of the deal is the inclusion of UFC content on Meta's Threads, which will be highlighted during live broadcasts. This collaboration is designed to deepen fan interaction and connectivity, leveraging Meta's extensive portfolio to enhance the UFC's reach and engagement.
Meta has signed a new deal with the UFC which will see more exclusive content posted to Meta's apps, making Meta the official fan technology partner of the UFC.
The partnership involves a multimillion-dollar deal, allowing UFC's integration with various Meta platforms such as Meta AI, Meta Glasses, and social media apps.
Exclusive UFC content will be featured on Meta's Threads, which will also be referenced in live UFC broadcasts, enhancing fan engagement and connectivity.
This collaboration aims to enhance UFC's presence across Meta's portfolio, boosting both entities' reach and interaction with fans.
Read at Social Media Today
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