"I love it, because now that we have the lights, we can have functions in the evening [...] I always come to the farmers' market. I get my zucchini, I'm looking for some honey, so I can make my little fruit bars."
"The project aims to generate community pride and to make evening events more attractive; local businesses say they've seen increased foot traffic."
The "Brownsville Is" installation showcases resident-chosen messages on illuminated poles, enhancing community pride and evening engagement. Organized by the Pitkin Avenue Business Improvement District, the project aims to attract more individuals to events in the Zion Triangle, where activities such as farmers' markets are regularly held. Local businesses report increased foot traffic as a result of the initiative. Residents like Violet Young express joy over the lights, believing they facilitate more opportunities for evening gatherings and community activities, ultimately fostering a stronger neighborhood connection.
Read at Brooklyn Eagle
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