You've got a great new product for dogs' bottoms? That's nice but please don't call it a revolution | Nell Frizzell
Briefly

The term 'revolution' has been diluted by marketing jargon, transforming meaningful social movements into mere selling points, reducing powerful concepts to buzzwords for consumer goods.
In recent years, the word 'revolution' appears alongside trivial products, from self-love podcasts to a 'break-up revolution', exemplifying the commodification of language in advertising.
'Revolution' in its true context denotes a fundamental shift in social or political order, yet it’s now connected with consumer promotions, losing its original significance.
With the rebranding of fundamental concepts, it may be time to find new language to describe genuine revolutions, separating them from consumer-driven movements like the 'eyelash revolution'.
Read at www.theguardian.com
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