Angela Courtin, a sports enthusiast, is a key player behind YouTube's partnerships with major sports leagues and the launch of YouTube TV. During the Super Bowl 2025 weekend, she orchestrated various events featuring creators, emphasizing sports culture's evolution. Courtin describes the experience as a career pinnacle, celebrating the unique storytelling power of creators who broaden football's appeal beyond traditional fans. She underscores the importance of inclusivity in sports fandom and how influencer narratives shape perceptions and experiences around the game.
For Courtin, who's held marketing leadership roles at Fox Broadcasting, Relativity Media, and MTV, the weekend was a total "pinch-me" moment. "I'm sitting across from the commissioner of football, calling my dad like, 'This is amazing,' she says. "You do certain things in your career and you reach a pinnacle, and maybe you get a few times to do that. This feels like one of those for me."
It felt like a big culmination of a cultural moment that's always resonated on YouTube. Now, we're bringing it to the masses, with our creators playing a starring role in making it happen. It's not just about the game itself - it's about so many other things around it.
Yeah, it feels like there's so much interest right now in the experience of attending a game, even for those who aren't die-hard fans. Creators are broadening the culture of football. All these stories are being told, from WAGs to fashion, to how hard it is to be an athlete, to what happens when you're done playing.
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