YouTube to Let Actors, Athletes Hunt for Deepfakes of Themselves on the Platform
Briefly

At YouTube, we believe that a responsible approach to AI starts with strong partnerships. We're excited to collaborate with CAA, an organization that shares our commitment to empowering artists and creators.
The emergence of AI has sparked important conversations about the need for artists and creators to have more control over how their likeness is represented. We believe meaningful progress is only possible through collaboration.
YouTube's partnership with the CAA is part of a long-term plan to get more people involved with finding and removing deepfakes. The CAA will get access in early 2025, but YouTube says it intends to add YouTube creators, creative professionals, and other 'leading partners representing talent' in the coming months.
YouTube is developing two tools. The first identifies singing voices, while the second focuses on visual representations. Both tools are part of YouTube's likeness management platform.
Read at PCMAG
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