"Across all platforms, more than half of viewers agree that their content selections collectively create a sense of belonging, while a majority of younger viewers say that watching content on platforms like YouTube and Twitch makes them feel seen and understood. Surprisingly, the platform least likely to make people feel this way was broadcast media. With only slightly more than a third of viewers saying that TV makes them feel part of something bigger."
"All viewers agreed that the most important emotional marker is that content should capture and hold attention. But beyond that, viewers older than 35 valued trustworthiness and compelling storytelling, while younger viewers prioritised creativity and personal relevance."
"Where once people might have looked forward to the next big special-effects bonanza, our data suggests that the number of viewers who only care about visuals is now vanishingly small, at less than 1%. Audiences have come to crave a deeper connection with the content they consume, and even the most traditional media has had to adapt."
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