YouTube is introducing a "Play Something" button that plays a random video tailored to users' previous selections, aiming to enhance viewer engagement.
The feature opens a video in the Shorts player but is designed to include regular videos presented in a vertical format, offering diverse content options.
This new feature mirrors Netflix's now-retired function, suggesting YouTube's strategy to boost usage by experimenting with engagement tools similar to past tests.
The interface limits users to one video play from the button, automatically closing when a Shorts video starts, streamlining the viewing experience.
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