Tenga's eggs differentiate themselves from typical sex toys through their understated design, appealing to a wider audience. This aesthetic choice challenges traditional notions of sex toys as shameful. The company has positioned itself as a lifestyle brand, focusing on wellness and incorporating merchandise beyond sex toys, like streetwear in Japan. Amidst rising conservatism in places like the U.S., their non-threatening products could ensure a continued presence in mainstream retail, circumventing potential legislative restrictions on adult products and redefining societal perceptions of sexual wellness.
Unlike the Fleshlight, which is flamboyantly anatomical in design-some versions are even molded to resemble the crotches of individual porn stars-the eggs are downright discreet. It looks like a fun tech product, even though it's not that techy. And it seems almost asexual.
Tenga now considers itself as a lifestyle company more than anything else, with a focus on wellness. In Japan, its merchandise offerings include an entire specialty line of streetwear.
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