Roy and Ryan Seiders launched Yeti with their passion for product development and outdoor authenticity, quickly creating a cooler that exceeded market expectations.
The Yeti Tundra, molded from a single piece of plastic, was designed not just for performance, but to represent ruggedness and aesthetic appeal for both outdoor and casual use.
With a price point around $300, the Yeti Tundra stood out as a premium product on the market, boasting construction that could last through rigorous outdoor conditions.
The collaboration between the Seiders brothers and designer Ivan Royal Brown was crucial in evolving Yeti's coolers, blending practical design with durability and appealing aesthetics.
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