X is altering its creator monetization model by shifting from ad revenue based on verified user views to a system rewarding engagement from Premium users. This could mean an increased focus on interactions between Premium subscribers, which may benefit creators who adapt. However, the actual impact on earnings remains uncertain, and past complaints about low payouts cast doubt on whether this change will allow creators to truly profit.
The new revenue-sharing model means that creators will now earn money based on how much engagement their content garners from Premium subscribers, as opposed to just ad impressions seen by verified users. This approach aims to incentivize more engagement; however, it's unclear if it will genuinely lead to higher earnings for creators considering the complaints about the effectiveness of the previous system.
While X promotes the idea that joining X Premium can help users earn a living through the platform, creators are skeptical, especially since the company plans to penalize users who attempt to manipulate their visibility. There's a palpable sense of uncertainty around whether this new model will be sustainable or if creators will continue to struggle with low payouts.
Starting November 8th, the revenue from verified ad impressions in replies will cease to impact the revenue sharing structure. This significant change means that creators need to adapt to the new vision for monetizing their content through active engagement rather than passive ad views.
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