X has increased its Premium+ subscription prices by 37.5%, justifying it by a promise of a more complete ad-free experience and additional features.
With the new price hike, Premium+ subscribers can expect ‘higher priority support,’ access to more advanced features, and higher limits in X's AI models, all aimed for a better user experience.
Despite previous promises about removing advertisements from the timeline, users have continued to see ads in various areas, leading to frustration and skepticism around X’s claims of an ad-free experience.
X's loss of 2.7 million active users in two months reflects an urgent need for revenue recovery, pushing the platform to raise subscription prices as a potential solution.
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