X serves as a vibrant community for NBA fans, where live game commentary becomes a shared experience. Fans worldwide interact, react, and engage with each play, creating a collective experience that goes beyond watching, fostering unity and deepening their connection to basketball.
X reported that 'Sports' are the most discussed topic in the app, notably beating out 'Politics' by a significant margin.
Earlier this year, X CEO Linda Yaccarino made a big show of announcing that X was now a 'video first' platform, indicating a bigger push on video content this year.
It has now confirmed that Khloe Kardashian's new video podcast is coming, after announcing a deal with the star back in June.
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