With landmark Inside the NBA' trade, ESPN and boss Jimmy Pitaro win big
Briefly

Pitaro called Luis Silberwasser at TNT Sports, proposing a solution for both networks' challenges, emphasizing collaboration rather than traditional territorial disputes in sports broadcasting.
ESPN under Pitaro prioritizes flexibility and innovation, demonstrated by launching high-profile talent like Peyton Manning and prioritizing viewership over traditional production methods.
The landmark trade with TNT Sports represents a shift in sports media dynamics, where ESPN gained access to Inside the NBA while relinquishing lower-profile game broadcasts.
This collaboration between ESPN and TNT is a strategic move for both networks, allowing ESPN to enhance its NBA coverage while TNT addresses its broadcasting challenges.
Read at www.nytimes.com
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