Stake's marketing strategy, which heavily targets young audiences through social media platforms, has sparked controversy for its legality and morality, especially with children as targets.
Despite its booming business with reported 6 million registered accounts, Stake has faced a significant backlash due to its aggressive marketing tactics and negative public image.
The illicit nature of Stake's promotional efforts, particularly their watermarking scheme on X, raises questions regarding gambling regulations globally, highlighting the site’s disregard for local laws.
The shift from Twitch to Kick by stakeholders of Stake, paired with lucrative contracts for streamers, exemplifies the lengths to which the company will go to maintain visibility and engagement.
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