On user-generated content (UGC) platforms such as Fortnite and Roblox, it is a common practice for in-game creators to mimic the most popular and successful experiences when building their games, resulting in a glut of virtual worlds that all have similar names, game mechanics, and even thumbnail images.
It's not the same kind of name scraping that you would see in the app store for the past decade. They quickly build these games out, and they mimic what's popular - everything from name to mechanics to assets.
This is arguably a natural growing pain as the platforms scale up - but also a potential deterrent to the advertisers who have invested in building custom-branded virtual worlds inside them.
Some of their most active users have had to deal with a constant stream of false copyright claims and other fraudulent behaviors.
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