With 89% of large companies currently involved in digital or AI transformation, leaders who shape a powerful change story dramatically improve their odds of success.
When leaders craft a compelling narrative, it differentiates them in a competitive business atmosphere defined by constant disruption, short-form media, and relentless scrutiny.
Leaders must define the meaning of work and build strong cultures that unlock discretionary energy. Successful organizations are those anchored by a positive vision.
Historically, leaders have rallied followers by choosing a common enemy, but in 2024, they should also offer a positive vision to pursue.
Collection
[
|
...
]