As demand at Mars Tapes swells, especially for artists like Oasis and Kate Bush, younger customers, many in their teens and twenties, are exploring cassettes for the first time alongside nostalgic buyers revisiting their youth.
Our research shows a significant trend towards repairing older music equipment. Google searches for audio equipment repair surged 91%. This reflects a growing desire among consumers for more meaningful and rewarding ownership experiences.
The rise in appreciation for cassettes can be attributed to a desire for authenticity. Many customers feel modern devices offer a sterile listening experience, lacking the warmth and character of older technology.
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