Chef Roy Shvartzapel emphasizes the artistry of crafting artisanal panettoni, claiming his $102 creations result from an exhaustive 40-hour baking process focusing on quality control and premium ingredients.
The DeMilan Panettone sold at Costco, priced at $26.99, claims to honor Milanese traditions with meticulous handcrafted techniques, adhering to authentic Italian recipes and high-quality standards.
In Italy, strict regulations mandate panettoni to use live yeast without preservatives or GMOs, yet many panettoni produced outside Italy don’t follow these rules, raising quality concerns.
While Costco’s panettone is popular and affordable, the comparison against higher-end versions sparks debate over whether the increased price tags of artisanal products truly justify the taste.
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