Samuel Weidenhofer, motivated by childhood trauma and loss, turned to social media at age 17 to promote positivity. By sharing acts of kindness, such as giving hugs and surprising individuals in need, he has garnered 1.7 million followers on Instagram. The rise of kindness influencers highlights how different approaches, like secretly rewarding generous strangers, are becoming more prevalent on social media. Creators often monetize their content through brand partnerships, while their overarching goal remains: to inspire and spread goodwill in their communities.
"It started with simple things like giving people hugs in public and giving out roses... I hope my videos inspire someone just a little bit." - Samuel Weidenhofer
"I suppose I want to really emphasise that every single person you come across has a story... often the people who have the least give the most." - Zachery Dereniowski
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