At a New York event, Robert Triefus, former CEO of Gucci's virtual marketplace, noted the dip in metaverse hype was a correction, leading to greater seriousness in digital ventures.
Triefus explained that engaging with the metaverse allows brands to embrace the digital self, reflecting a shift in how companies view their interaction with virtual spaces.
The hiring of 'chief metaverse officer' roles surged among brands as excitement around the metaverse grew, with three quarters of CEOs planning to hire or expand talent in this area.
Despite initial excitement, Triefus' abrupt departure from Gucci raises questions about brands' long-term commitment to the metaverse and the sustainability of virtual businesses.
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