Super Saturday is one of the last opportunities to buy the remaining items on peoples' shopping lists. With a shortened window between Thanksgiving and Christmas this year, consumers will be heavily relying on this day to complete their purchases.
Even with the early start, 62% of shoppers didn't expect to start wrapping their holiday purchases until December. This indicates a tendency among consumers to procrastinate wrapping despite initiating shopping earlier.
An estimated 157.2 million people plan to shop on Super Saturday, up from 141.9 million shoppers the previous year. This growth underscores the significance of last-minute shopping in the holiday season.
Each shopper is expected to spend an average of $902 across gifts, food, decorations and other seasonal items, showing the extensive financial commitment consumers are making this holiday season.
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