Meta is rolling out an integration of WhatsApp into its Accounts Center, allowing users to share status updates across Instagram and Facebook while enabling a single sign-on feature. The integration, which will not be activated automatically, requires user consent. If users opt for linking, Meta may utilize WhatsApp information to improve personalization and to deliver targeted ads. Despite these changes, WhatsApp maintains its end-to-end encryption. Future enhancements will also allow users to manage Meta AI features from the Accounts Center, expanding the utility of this integration.
Meta is integrating WhatsApp into its Accounts Center, allowing users to share status updates across Instagram and Facebook, while maintaining user privacy.
The new integration requires user consent, with Meta explaining that WhatsApp data may enhance personalization and improve services, including ad targeting.
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