"On election night, every word matters." Amy Sherman emphasizes the importance of accurate language in reporting election results, as misconceptions can easily mislead viewers.
"Avoid words such as 'slow' when speaking about the pace of election results. Slow according to whom?" Sherman highlights that perceptions of speed depend on individual state laws governing ballot counting.
"Viewers desperate to see their candidate win will cling to every word, every hint and every claim, whether it's true or not." This underscores the risk of misinformation during high-stakes events.
"Claims about thousands of dead voters. This is called the zombie vote..." This illustrates the type of unfounded allegations that frequently arise during election periods and challenge the truth.
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