The article discusses the evolution of digital media practices over the last decade, specifically the trend of inflating articles to capture search traffic. While the tactics may seem outdated, media outlets persist in saturating content with extraneous details to maintain visibility. As the digital landscape changes, even well-respected institutions like the New York Times are engaging in this strategy. The absurdity is highlighted by the fact that common queries lead to Google displaying the answer directly, rendering much of this content unnecessary from the outset.
The primary intent of these articles has shifted from gaining traffic to filling them with excess information, even overshadowing the simplicity of the search query.
Despite the decline in genuine digital media engagement, news sites continue to chase after fleeting traffic, disregarding the loss of substance.
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