What is rage-baiting and why is it profitable?
Briefly

Winta Zesu highlights that the anger-driven comments on her videos fuel her viewership, revealing a strategy where hate ultimately generates significant online engagement.
Winta strategically embodies a character in her content, which provokes strong reactions from viewers, inadvertently creating a successful revenue model driven by controversy.
Dr. William Brady explains that our brains are wired to react to negative content, suggesting that human psychology plays a crucial role in the success of rage bait.
Andrea Jones distinguishes that rage-baiting content is manipulative, while clickbait offers a more genuine hook, reflecting a difference in content engagement strategies.
Read at www.bbc.com
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